Breaking the Cycle: Preventing Drug Abuse in the Next Generation

Feb 23, 2023

We speak with Rockwell “Rocky” Herron, Drug Abuse Prevention Ambassador and former DEA Agent. Since 2007, Rocky has delivered more than 700 presentations To over 140,000 students in schools around the world focusing on cultivating awareness in our youth about the current drug threat.

In this episode, we delve into how drug abuse disproportionately affects young people in America. We discuss the devastating consequences of drug addiction, and how it can ruin lives and destroy families. We also explore the role that schools can play in preventing drug abuse and promoting a healthy, drug-free lifestyle.

In this conversation, Rocky focuses on: 

  • His experiences working at the DEA 
  • Strategies he uses to get through to at-risk youth about drug abuse 
  • The pivotal role a family unit and community play in the effective prevention of drug abuse in adolescents 

Join us as we strive to raise awareness about this critical issue and work towards solutions to keep our children safe and healthy.

 



 

Learn more about Rocky's work here: https://www.rockyherron.com/ 

Views expressed in this material are opinions of the host and the guest, and do not necessarily reflect the views of Rigaku Analytical Devices.

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Michael W. Brown is the global director of counter-narcotics technology at Rigaku Analytical Devices. He has a distinguished career spanning more than 32 years as a Special Agent for the Drug Enforcement Administration (DEA). Most recently he was the DEA Headquarters staff coordinator for the Office of Foreign Operations for the Middle East-Europe-Afghanistan-India. Prior to that he served as the country attaché in India and Myanmar providing foreign advisory support for counter narcotic enforcement. He also spent 10 years in Pakistan as a special advisor to the US Embassy on various law enforcement issues. Michael is a graduate of the United States Ranger Training Battalion and has a master’s degree in Interdisciplinary Technology and Management from the University of Eastern Michigan.

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